The newly launched ArctaPHOS is a breakthrough in blue light defense skin care products, inspired by the Aurora Borealis to prevent HEV rays and Digital Aging. Arcta represents the northernmost part of the earth, and PHOS means “light” in ancient Greek. The brand name ArctaPHOS is inspired by the gorgeous Aurora Barealis, also commonly known as the Northern Lights.
In today’s world, people are exposed to blue light or high-energy visible light (HEV) emitted from digital devices for many experts. According to a survey conducted by the Malaysian Communications and Multimedia Commission (MCMC) in 2018, Malaysians in their 20s spend an average of 8 hours a day on the Internet. This is the source of our exposure to HEV and blue radiation. Sunlight is also the main source of blue light, however, outdoor activities during the day are unavoidable. In addition, there are many indoor blue light sources, including fluorescent lights, LED lights, and flat-screen TVs. Most notably, the screens of computers, electronic notebooks, smartphones and other digital devices also emit a lot of blue light. Even though the amount of HEV light emitted by these devices is only a small part of the light emitted by the sun, the number of electronic devices people are in contact with is increasing every day.
Digital Aging is caused by the invisible damage caused by blue light pollution. It will weaken the skin by discoloration, inflammation and damage to the surface of the skin. ArctaPHOS skin care products use the latest EUROBIOTECHNOLOGY, which helps to restore skin’s moisture and natural shine, while also protecting the skin from environmental pollution and digital devices through its key ingredients.
The main active ingredient of ArctaPHOS-pseudoalteromonas ferment extract comes from ultra-pure water with a depth of 2799 meters near Greenland. It is rich in proteins and Exopolysaccharides and can form a protective layer on the skin. This unique marine ingredient is designated to protect against blue light to strengthen the structural integrity of the skin and improve epidermal cohesion, which will improve the elasticity and firmness of the skin. It also restores moisture, increases shine, and provides smooth and translucent skin. In addition, its rejuvenating factors help reduce wrinkles and roughness within 4 weeks of use.
“We launched ArctaPHOS because we think we have the opportunity to develop a new series of natural skin care. Based on the latest research on modern hazards, blue light is one of this growing digital age. We hope ArctaPHOS will improve people’s health of electronic devices to skin Recognition of impact is better than cure, and now is the time to take these threats seriously.”Said Dr Zhang Guo Shun, Chairman of E-Beauty Group.
ArctaPHOS is committed to providing natural, safe and effective skin care products that are free of parabens, alcohol, sulfates, mineral oil / petrolatum, formaldehyde preservatives, synthetic dyes, benzophenone, MIT, SLES / SLS / ALS , MEA / DEA, OCTYL METHOXYCINNAMATE or any animal derived ingredients. It is also cruelty-free (no animal testing). The ArctaPHOS series has 4 multi-functional products, including 3-in-1 Cleanser, Tonic Lotion, Multi-Protect Day Moisturizer and Night Repair. There are also a series of 4 types of concentrated essences for anti-aging, deep moisturizing, brightening and oil control.