XIVA Japan Co., Ltd. is the marketing and main distributor of professional cosmetics brand Stein’s. For 136 years, Stein’s cosmetics have been loved by female celebrities around the world. Adhering to the concept of “faster, easier and more charming”, XIVA plans, develops and sells short-term, high-efficiency cosmetics for online shopping in various fields.
How famous is XIVA?
You can find in the exhibition area of Universal Studios Osaka a dedicated section for items used by Hollywood female stars. And among them you will find two “antique” Stein’s products displayed in the exhibition area, a testimony of how well loved the brand is among movie stars. Also worth noting here is that Stein’s is the favourite brand of Marilyn Monroe.
Stein’s, a professional cosmetic brand affiliated to XIVA of Japan Co., Ltd., was founded in New York, USA in 1883. From the shores of USA to Japan, the brand has gained much popularity across the world.
Stein’s is not the only cosmetic brand marketed by XIVA however, among its impressive lineups include a fermentation-based makeup remover that is ranked No. 1 in Japan’s leading cosmetic and beauty portal Cosme, the patented “Grangrade” lifting mask, the “Derma:re” anti-wrinkle skincare brand, and a 1-tube-solves-all-problems oral care brand.
Although the product lineup is extensive, and their designs and brand names are also different, they all share the same R & D philosophy of “faster, easier, and more charming”. Last year, they have developed cosmetics that can be used in 4K and 8K high-definition recordings, which were very popular on the Internet at one time.
As XIVA’s target audience is mainly celebrities and artists, their main concern is to cover pores and any imperfections that can be easily picked up with a high definition camera. On this basis, Stein’s developed cosmetics that can bring out natural beauty and help users achieve flawless makeup.
XIVA has been developing cosmetics for E-commerce for 20 years. As at 2018, they have planned, developed, and sold over 11 million units of various products! The success of XIVA stems from successfully grasping the pulse of consumers and market demand, focusing on the sales of fashion cosmetics. At one point, their manufacturers were unable to meet their specific requirements, and XIVA is also involved in the manufacturing of their products.
XIVA focuses on product development and partners with more than 10 cosmetics manufacturers. Through this partnership, they are able to get the latest raw material information, and mutually exchange the latest manufacturing technology with each other. With such a manufacturing capacity, XIVA produces hundreds of samples that are rigorously tested before it is released for production, and some products can take up to 3 years before it passes R&D. XIVA believes that with products that are constantly in contact with the skin, they must spare no effort to create products are effective, and easy to use by the consumers.