This is a sign that the times are changing. In recent years, due to the changes in the general environment, competition between all professions and trades is very fierce, and all business activities are fully committed to make their business models more innovative and constantly seeking new changes, especially in the hairdressing salon profession. In modern society, the demands for modern people’s self-image management have increased, so relatively, nowadays people’s demands for beauty salons have increased, and the market demand for styling designers has also increased. Hairdressing salons, or beauty salons, can be found everywhere in the metropolitan areas. The hairdressing and beauty industry has a very mature and developed market. According to the number of people, hair salons can be roughly divided into five categories: chain, independent large, medium, small and personal studios. A large number, accounting for more than 70% of the total number, are small independent salons and individual studios, which are even as dense as convenience stores. Advertisements also often demand that consumers be responsible for their appearance. Even plastic surgery has become a trend. In earlier days the hair salon industry often used television advertisements to increase exposure opportunities, so that consumers can quickly receive information from hair salon operators. For a long time, the hair salon industry has also been recognized as providing consumers with popular information, trendy information and related industries. Because it is the mainstream industry of the trend, hair salons not only make changes in the hardware environment but also make great efforts to create cultural styles on software equipment.
Hairdressing is one of the important tasks leading the mainstream of fashion. In recent years, due to the lack of young people joining the profession, the hairdressing industry is also facing a shortage of talents. In addition, because of the complex items of hairdressing skills, learners’ desire to learn is relatively reduced. The service process of each operator is not unified. In addition, the hairdressing service personnel are not uniform or standard in obtaining professional and technical qualifications, and the hairdressing designers in the salon industry come from different learning backgrounds and environments, leading to the difficulty in the recognition of technical capabilities and standard of service quality. Levels often vary. The training of talents for hair salons is a very difficult and important part. Therefore, education and training is a top priority for hair salon professionals. However, training content and education direction are even more important. From the development process of the hairdressing industry, it can be seen that the business model of the hairdressing salon industry has evolved from a traditional beauty salon to a personal studio; and has evolved to a chain of corporate operations. The business of hairdressing industry has also been expanded from the metropolitan area to towns and villages. From this, it can be seen that such economic development will affect the development of the industry. If there is a lack of education in the industry’s technical processes, then the technical service process is not unified, resulting in operators relying on high-performance hairdressing designers to support the overall operation, etc. Therefore, at the operational level, it is important for hairdressing salons to allow all designers to be average in their professional skills. In fact, personnel training is extremely important to hair salons operators, for their student hair designers who are just engaged in hairdressing services work through the learning process and advance to the stage of becoming a professional hair designer. The entire course planning and course content are very important. This will not only improve the self-competence of hairdressing practitioners, but also have a significant effect on improving the overall performance of the hairdressing industry operators. It will also be a great step forward in the succession of industrial technology.
In the hairdressing industry, there are also many single-shop with less than five employees, or even individual studios. How to improve their operations and effectively achieve good results and profits? How to stand firm in the market and build a personal brand? The way to success in business attracts my attention to explore and study. The establishment of a hair salon industry’s management and operation method and culture requires the accumulation of the hair designers’ experience to provide a competitive advantage for the hair salon. Therefore, hair designers not only use the skills they have learned to create industrial value, but also play an important role in inheriting professional skills, and a great advantage in personnel training. It is because the many professional skills of hair designers, such as the knowledge and techniques in shampooing, cutting, perming, dyeing, and hair care, as well as hair knowledge, play a very important role in the hairdressing industry. All these basic skills are the core conditions for hair salon designers to compete in the market, and the hair designers must understand their importance and need to know how to show their strength through their core values, and to enhance their own value at the workplace. However, the core value must also resonate with the hair salon operator and reach a consensus. This can then be regarded as the core value of the industry. With a common core value, then we can set the business direction and become a pioneer leading the trend in the industry.