We have heard an idiom saying that behind every successful man there stands a woman; today, we would like to share a story about a great woman who stands behind a successful brand – Datin Clara Chee. Clara has been a well-known name in the beauty industry. People who do not know or have not heard about this name is like a day star. Clara is the name of the brand, as well as the name of the founder – Datin Clara Chee.
Having started off as a beauty consultant in 1967, Datin Clara Chee is a pioneer and legendary icon in the beauty industry in Malaysia, Asia and around the world. In 1977, she founded Clara International Beauty Group, which comprises a beauty salon and academy. In this long period of time, Datin has survived through thick and thin, but she never gives up, she knows that winners never quit and quitters never win. To this day, she is still in the industry, sharing her wisdom, undoubtedly a role model for many. Datin Clara loves anything that is beautiful, and she has lots of interest in “beauty” since childhood. And she grew up in a family that gave her full support and great impact on her determination to enter the beauty industry. The instinct of developing natural skin products came from her parent; she has been exposed to formulae using natural ingredients and herbs in daily life since she was a child. Her father used his own formula to develop hair pomade with jasmine flower; while her mother used “jamu”, herbs and vegetables in her skincare products.
That formed Datin’s persistence to only develop products that are made from natural and herbs. She insisted of not using chemical ingredients in her skin care products. Natural, safe, ethical and effective is her main concept. Customers’ perspective and needs are important; profit is not the main concern in running the business. It is because of her honourable attitude and kindness; she has many senior members of staff who are still following her since the founding of Clara. One of them were only 2 years younger than Datin Clara, has passed her retirement age but still staying back.
Two years after the founding of Clara beauty salon, Datin Clara moved forward to open Clara International Aesthetic College (CIAC) in 1979, in order to help more people to actualize their dream and in her effort to develop the beauty industry. This is the biggest chain of internationally recognized beauty academies in Asia. To date, they have successfully trained more than 10,000 local and overseas students who upon graduation are readily absorbed into the beauty industry.
No one is blessed with all the condition for success from the beginning, and Datin is not much different. Her path to success is not a smooth journey. She has walked the path more than 50 years, starting with a single outlet in Malaysia; the brand has now evolved into one of the biggest beauty chains in various countries in Southeast Asia and other regions around the world. Datin Clara’s achievement shows that as long as we persist, having a positive attitude, equipped with professional qualities and ethics, we would be able to catch our dream and glory.
Datin Clara shared her stories and experiences with our team, and even shared the handmade peanuts with us. She is such an amiable person, no wonder she could train thousands of students around the world, and have a team that is so loyal to her. Datin is 78 this year, and she not only has a good skin complexion, looking fabulous, but also has a healthy and fit body. Walking up 3 floors it’s just a piece of cake for her.
Today, Datin Clara is widely famed for her dedication, achievements and relentless pursuit of beauty perfection. Watch the video for her testimony of faith, dedication and beauty.
Thanks for your great contributions to the industry, Madam Ann Lee.